A project for producing cultural and literary content to promote spatial destinations
A single Arabic word that expresses how to reach a known and intended place, which can be further described and linked to travel routes
The place, the idea, or the feeling
A format of literary and cultural productions
"Mottajah" is a project focused on presenting stories that convey spatial destinations
Values
Marketing national spatial destinations, innovating in storytelling and event narration, linking destinations to literary contexts that resonate with everyone, and enhancing the cultural prominence of national assets
The vision
Reintroducing spatial destinations and national cultural assets so that they become a primary focus for both spatial and intellectual engagement
The message
Empowering the place, event, and characters to enter the narrative through a distinctive formulation that ensures their portrayal in the most captivating and impressive way for the audience
Goals..
1
Promoting the national spatial asset through the best innovative literary contexts
Designing culturally authentic products for the spatial destinations to be visited
2
3
Reintroducing the assets and treasures that national spatial destinations are rich in
Renewing the literary output of the place and destination with a literary formulation that attracts the largest possible audience
4
The paths
A vector is an innovative tool designed to make a specific destination familiar to those wishing to visit places with multiple purposes, including tourism, entertainment, and discovery. Each path of the vector emerges from the main objectives focused on marketing and introducing every geographical area with its landmarks, features, and unique components
Each spatial destination in the vector has a central focus on the grand national narrative of our country and homeland, the Kingdom of Saudi Arabia. Therefore, the national narrative style will be a unique production that connects national occasions with stories about the place, the events that took place there, the figures that shaped it, and valuable literary and poetic digressions
The youth are an integral part of shaping impressions about a place, so the alert mind is addressed to life with the help of the first educational element, which is the mother. This is done by crafting stories of places through melodic chirps that help the child sleep, guiding their memory towards a place they may visit in the future
In order for an individual's vectors to be complete in the experience of visiting and discovering a place, efforts are made to design guiding principles for the visitor. These principles introduce them to locations for cultural enrichment, natural aesthetics, historical landmarks, and essential destinations they will need during their journey
A sonic journey accompanied by scenes of images and moving footage that allow the listener or viewer to immerse themselves in a narrative framing the beauty of the place, making them feel the realism of the event. This is within a brief time frame, presented as a series of episodes that represent a complete audio and narrative story
Designing and crafting a digital magazine composed of a series of stories that represent separate themes, all aimed at highlighting the elements of the spatial destination and representing its cultural and civilizational features. This creates an insightful experience that touches the senses, with exquisite and exemplary literary composition, supported by imaginative and realistic illustrations and images that engage the reader's eye and stimulate their imagination